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"Online ad spendings grow 28.2 percent in 2007"

According to Publicis Group's ZenithOptimedia, internet ad spendings will grow 28.2% in 2007. Paid search is the largest sector in online advertising and will account for nearly €10.5 billion in global ad spending in 2007. Display advertising, including broadband video, is among the fastest growing sectors, and is forecasted to account for €7.9 billion in ad spend in 2007. “It has taken only 11 years to overtake two long-established media: cinema (which it overtook in 1997) and outdoor (which it overtook this year), and by 2009 it will be larger than radio, too." ZenithOptimedia said.